Individuals visit the National Association of Professional Pet Sitters’ (NAPPS) site daily – whether it be looking for a member in his/her area, or they are interested in the membership benefits, certification, or just simply curious as they never knew such a profession existed!
If in fact, the individual is interested in a level of membership and/or certification – his/her contact information is captured, even if that potential member is not quite ready to commit.
So, we have the contact information - now what? How do we engage this prospect into becoming a potential member?
- Offer incentive programs (Everybody likes a special deal!)
- Give a 10-Day sneak peek which provides a glimpse into membership
- Offer a 15 month membership for the price of 12
- Make one time only membership benefits for viewing available (i.e. webinars)
- Personalization (Individualize your correspondence)
- Provide member testimonials
- Communicate/Update about new programs and benefits using drip marketing
- Send a survey: Why have they not made the commitment? What will help them take the leap?
- Track your success
If you don’t have an engagement plan as part of your membership growth strategy, start with some of these tips!
If in fact, the individual is interested in a level of membership and/or certification – his/her contact information is captured, even if that potential member is not quite ready to commit.
So, we have the contact information - now what? How do we engage this prospect into becoming a potential member?
- Offer incentive programs (Everybody likes a special deal!)
- Give a 10-Day sneak peek which provides a glimpse into membership
- Offer a 15 month membership for the price of 12
- Make one time only membership benefits for viewing available (i.e. webinars)
- Personalization (Individualize your correspondence)
- Provide member testimonials
- Communicate/Update about new programs and benefits using drip marketing
- Send a survey: Why have they not made the commitment? What will help them take the leap?
- Track your success
If you don’t have an engagement plan as part of your membership growth strategy, start with some of these tips!
